How 'Showgirl' Became the Sparkling Look of This Year

Following a long-running tenure on the iconic Vegas strip, the dancers from the revue Jubilee! took a final synchronised kick in 2016. The extravaganza, famous for its elaborate costumes designed by style icon Bob Mackie, closed its doors due to dwindling audience numbers and critical critics who labeled it a spectacle “trapped in time”.

Today, almost a decade later, showgirls, or at least the showgirl style, is experiencing a revival.

The King of Glitz

Referred to as the “sultan of sequins”, Mackie has made over-the-top showgirl glamour his signature style, clothing everyone from Hollywood icons to Madonna. Earlier this month, a “naked” bodysuit he designed for Cher in 1978 fetched $57,600, seven times its initial estimate, while a shimmering tasseled bodysuit with lamé wings that Mackie created for Tina Turner for a 1977 concert sold for $19,200.

“I think it looks more appealing for the younger performer who is desiring something other than what they grew up with”, he stated in an interview with a newspaper. “Today's artists are embracing a show-stopping, more spectacular, show-stopping, entrance-making statement.”

The Mainstream Comeback

It’s a look that glided all the way to the epicenter of mainstream fashion in 2025 largely due to a chart-topping superstar. Earlier this year, the entertainment titan wore one of Mackie’s original Jubilee! costumes on the cover of her new musical project. The crystal-covered bra and thong, plumed armbands and glittering headpiece were ideal for a record called The Life of a Showgirl.

Swift is part of a trend. This year, showgirl references have been embraced by pop stars including Miley Cyrus as they whizzed across world tours in glitter, cut-outs and ostrich feathers, spotlighted against theatrical sets. Her fashion curator a fashion expert told Vogue he wanted to bring “a showgirl spirit” to her Radical Optimism tour – inspired by pictures from the 1950s, the backup dancers wafted giant ostrich feather fans.

Pulling from History

Modern stars and other successful musicians also draw on classic entertainment forms, including vaudeville and dance line references. The results are worlds away from the 1990s era pop style of revealing tops and cargo pants, and hip-hop inspired dance moves that were popular earlier.

But certain observers are convinced with this showgirl renaissance. A former performer, a one-time Jubilee! showgirl who entertained in the 2000s says the trend is “puzzling”. She thinks the word showgirl is being “treated as an broad label encompassing everything from The Radio City Rockettes to Broadway performers and now seemingly modern pop stars.”

A Highly Sought-After Retro Style

For millennial and modern stars, Mackie’s retro designs have become highly covetable. In 2024, a famous actress paid tribute to one of Mackie’s iconic muses, Cher, when the star wore a translucent embellished dress designed by the designer in 2001, which was reminiscent of one he made for Cher to wear in 1967. Later that year, a singer paid an undisclosed sum to buy the Mackie tasseled mini dress she had worn at an awards show to perform at the Grammys. In September, Carpenter wore a collection of vintage Mackie designs at the MTV Video Music Awards. They are also a popular item among vintage enthusiasts.

“This style inspire a sense of longing for a historical elegance,” says a historian, head of special collections at the a Las Vegas university, who studies the story of showgirls. “Currently it is considered a sort of ‘safe’ allure because it has been modified. It has got all the sophistication, the rhinestones and the shine but without the bare skin.”

More Than Just Style: An Symbol of Vegas

The expert says this figure are central to the identity of Sin City. She points to former mayor Oscar Goodman who, during public appearances, was surrounded by two showgirls. Even though Las Vegas no longer has any traditional showgirl productions, the historian says they are still featured as an symbol of the city, showing up at conventions and in marketing. “The showgirl is still a enduring icon of Las Vegas spectacle,” she says.

The Allure of Illusion

The former showgirl says the complete change of a showgirl persona is part of the attraction. It’s something Swift hints at in a latest docuseries that shows the backstage action from her massive 2023 Eras tour, which included intense rehearsals, training and countless shows across dozens of cities, each going on for 3.5 hours.

The performer explains her own stage routines as “similar to running a marathon in heels every night”. Her headdress tipped the scales at 34lbs. “I had to carry it all the way up the stairs to the platform from the backstage area three floors below in the underground. I had to leave early for my cue so I could recover before I went on stage. You’re sweating the whole time but maintaining this image that it’s simple and beautiful and magical.”

Maybe this is where the true allure of the showgirl really is found. In the busyness of 2025 there is a craving for fantasy. Is there anyone better to emulate than these performers, who have always personified make-believe, idealism and a universe where no one falters.

Javier Sanchez
Javier Sanchez

A London-based writer passionate about uncovering hidden gems in British culture and sharing practical lifestyle tips.